Many companies are STILL getting this wrong! Is it GDPR or PECR? – We can help YOU…

** STOP PRESS**     As of 17 December 2018 – Company Directors (and Senior Officers) can be PERSONALLY fined up to £500,000.00 by the ICO if they, or their companies, send unlawful electronic marketing. The ICO can do this if the breach of GDPR / PECR “took place with the consent or connivance of the officer” or “was attributable to any neglect on the part of the officer”.     ** STOP PRESS**


So many companies are still getting it wrong! If you need help with your marketing and want to know what you can (and can’t) do, or, you would like to attend our externally endorsed, certified, course….. “Direct Marketing, GDPR and PECR: Getting it Right!” please get in touch to see how we can help you.  Alternatively, our live, online training Data Protection and Direct Marketing could be just what you need.


The Data Protection Act 2018 (DPA) defines direct marketing (DM) as:

“the communication (by whatever means) of advertising or marketing material which is directed to particular individuals”

This includes marketing communications sent by post, email, text messages and telephone.

If you do any direct marketing you must comply with the requirements of:

  • the GDPR, the DPA and;
  • if the direct marketing is digital, you also have to contend with:
  • Privacy & Electronic Communications (EC Directive) Regulations 2003 (the PECR)


Do Marketing Agencies ever get it wrong? – You bet ‘ya!!


ico marketing company


We can help with Data Protection Policies for Direct Marketing, Privacy Statements for recipients of direct marketing, guidance for your staff on direct marketing and Legitimate Interest Assessments so that you can document your arguments for direct marketing using legitimate interest. Many organisations confuse ‘opt in’ ‘soft opt in’ ‘opt out’ etc. – we can clarify exactly what’s what for you…

In the same way that the Data Protection Act 1998 has been replaced in the UK by the GDPR and the DPA 2018 it is also expected that the PECR will be replaced on by a new EU ePrivacy Regulation and some accompanying regulations (although ‘when’ is a guess? – it has already been pushed back)

These regulations will have a huge impact on many issues, including:

  • the potential penalties for non-compliance
  • the way in which consent is obtained
  • the way in which records of consent are managed
  • the use of bought email lists


We can bring our training to you, the benefits in doing this are:

  • Convenient – Programmes can be presented at the location of your choice, at a time that is suitable for all your participants. This also means less time out of the office!
  • Confidential – Your opportunity to openly discuss real issues in order to produce real and applicable solutions with our training team.
  • Tailored – Programmes designed to meet the specific requirements of your company or organisation.  We can design a programme for you and ensure the content is specific to your sector or needs
  • Team Work – Greater interaction and enhanced learning experience.
  • Cost Savings – The costs to your organisation are considerably less than sending a large number of participants to a course held in a hotel or conference centre.


We’re only a ‘click’, call or e-mail away – so get in touch.